Some are calling it a masterpiece while others call it a disaster. Either way, what happened with Digger is a debacle worthy of unpacking.

Was it marketing malpractice? Or simply a flawed movie that never stood a chance to win over critics and audiences? And does its box office performance spell doom for the industry?

In this Digger Deep Dive, we’ll discuss all those questions and many more as we seek to make sense of exactly what happened with this release. Along the way, we’ll share our personal takes on the film and what to make of the discourse around it.

It seems like just about everyone has questions and opinions about Digger, so don’t forget to drop yours below in the comments!

Open [00:00]
Does Digger Work? [01:19]
Is Digger Ahead of its Time? [10:46]
Does Digger’s Box Office Performance Spell Doom for the Industry? [14:40]
Influencer Marketing vs. Critics Screenings? [20:04]
Marketing Malpractice or Unmarketable Movie? [25:04]
Close [27:50]

Thanks for watching!